What Is SEO And How It Works.
What Is SEO And How It Works
If you want to rank your website on the first page of search engines like Google, then you need to know about SEO, such as what is SEO and how it works. Without SEO, you cannot rank any website in Google.
In this article, we will learn the very basics of SEO and how to do it. We will also try to understand many other things related to SEO. At the same time, if you want to learn SEO, then I will also tell you the very basics of how you can learn SEO, which too stepwise.
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What is SEO (Search Engine Optimization)
SEO is a way to rank your website on the first page of Google. In search engine optimization, we optimize our website according to different SEO factors to improve the ranking of the website on SERP.
So it is an organic method in which we optimize the content of our website and the website itself according to many SEO factors. This helps Google understand the website well, crawling and indexing it and giving ranking. And because of all this, the ranking of the website increases.
Search Engine Optimization – You must be getting an idea from the name itself that in this we optimize our website according to the search engine. And you have to understand search engine to mean Google, I have already told you this.
This means that in simple language, we have to optimize our website according to Google’s Ranking Factors, and SEO Factors, which increase the ranking of the website. And when the website ranks on the first page, then organic traffic will also start coming to the site.
To put it in one line, SEO is all about increasing the ranking of the website and being on the first page. Why is SEO important for a website?
If we understand it as an example if you have a shop, but if no customer comes and none of your goods are sold, then will there be any benefit of having a shop? Your answer will be, absolutely not!
Similarly, when you set up a website and work on it, what is your main goal, for example, more people
your website, more people visiting your blog? But will you benefit from your site if you don’t have visitors? Absolutely not!Now this is where SEO works. SEO is a way by which the website is ranked on the first page of Google, which brings organic traffic to the website.
Now I ask you a question. Whenever you search for something on Google, do you visit pages 3, and 4 after page 2? You will not do it at all. You can rarely visit page 2 of the survey. Most people visit only the top 5-6 websites of the website ranked on page 1 and exit after getting the answer to the query they searched.
So just think that when visitors search for anything on Google and do not go to page 2 after page 1, then if your website does not rank on the first page of Google, then how will people see your blog, how will people come to your website?
That is why SEO is important for any website so that by doing proper SEO of the website, the website can be ranked on the first page of Google. So that maximum organic traffic comes to the website and the traffic of the website can increase.
Hope! Now you must have understood very well what SEO Kya Hota Hai is and why it is needed.
What are the benefits of doing SEO?
- There are many benefits of doing SEO on a blog, let’s look at some important benefits.
- By doing SEO, the website can be ranked on the first page of the search engine results page.
- By doing SEO, the website’s organic traffic increases, and more people visit it.
- SEO increases your website’s authority, which in turn increases its value in Google’s eyes, which helps in ranking your article quickly. When we also create a social media presence for our website, the authority of our website increases even more.
- The trust ratio of the website increases. When you properly do SEO of the website your website ranks in the first position of Google. So Google’s trust in your website increases, due to which the articles published on your website rank quickly because by doing proper SEO, your website can rank in the first position of Google, and in this way, Google’s trust in your website keeps increasing. The results can be seen in the rankings.
- By doing SEO, the website becomes user-friendly. And provides a good experience to the user. And the more user-friendly the website is, the more it will help your website to rank.
Types of Search Engine Optimization (SEO):
There are mainly three types of SEO:
- On-Page SEO
- Off Page SEO
- Technical SEO
According to all three types of SEO, we need to optimize our website so that the website can rank on the first page. So let’s understand each one by one.
On-Page SEO:
On-page SEO is a way we look at the internal conditions of the website. It means that we have to optimize the web pages of our website with many techniques.
On-Page, SEO has many activities by which we have to optimize our website.
In simple language, in On-Page SEO, we have to write SEO-friendly articles and optimize the content with our targeted keyword. And we have to work on many similar activities like working on Meta Tags and optimizing.
On-Page, from the name itself, you must understand to some extent that in this we work on the page of our website. Now when I will tell you about many activities of On Page SEO, then you will understand On Page SEO in a better way.
How to do On Page SEO:
So let us know about some On-Page SEO Techniques, following which we can do On-Page SEO of our website and blog.
Keyword Research:
The most important thing to start with on-page SEO is to do keyword research. You can say that on-page SEO starts with keyword research. As I already said we need to optimize our text and meta tags by focusing on content and many more things on the SEO page. Search Engine Optimization will have its advantages.
While doing Keyword Research, we have to keep many things in mind. Like how to select your Focus Keywords. It is very important to keep in mind the selection of LSI Keywords, Long Tail Keywords, and many other things.
Write an SEO Friendly Article:
After doing keyword research, you have to write SEO-friendly articles. If you write SEO-friendly articles and optimize them properly, then the chances of your blog ranking increase to a great extent. Because you’ve surely heard the saying content is king.So you should write SEO-friendly articles.
How to write the URL of the post:
Keep the URL of the post as short as possible and try to add your keywords to it.
Image Optimization:
Optimize the image while uploading it. Keep the size of the image small and add ALT tags.
Do internal and external linking:
Connect inside the sentence and outside when necessary. This gives the user maximum knowledge and along with user experience, ranking also improves. Internal linking also increases the traffic of your other pages. Both activities demonstrate good SEO. Both internal and external linking help us to know better about what is SEO in depth.
Optimize Heading Tags:
Use Heading Tags properly. Use the H1 Tag only once in the entire article.
Write and optimize the Meta Title and Meta Description properly.
Write Meta Title properly and write your targeted keywords or phrase keywords in it. Also, pay attention to the length of your meta title. Meta Title and Meta Description are very important for the ranking of your website and quality SEO. It is very important to optimize both of them properly.
If you want to learn On Page SEO in detail from basic to advanced, then you can learn by reading through the link given below.
These are some important tasks that need to be done in on-page SEO.
Off-Page SEO:
In Off-Page SEO, we do not need to work on our website. In this, we have to create backlinks on other websites, which increases the ranking of our website as well as the authority and website traffic of the website.
So I will tell you some techniques of Off-Page SEO, by which work is done in Off Page SEO and backlinks are created.
- Profile Creation
- Guest Posting
- Forum Submission
- Directory Submission
- Web2.0
- Blog Submission
- Article Submission
- PR Submission
- Documents Submission
- Image Submission
There are many other ways by which we have to create backlinks on other sites in Off Page SEO.
Technical SEO:
We have learnt what is SEO and now we know about a technical SEO. In technical SEO, we have to work on the features of the website. Which helps the search engine in crawling and indexing. So let me tell you the names of some technical factors.
Website Loading Speed:
Pay attention to your website speed. And remember that the loading speed of the website should not be more than 3-4 seconds. Try to keep the loading speed of the website less than 3 seconds. This can improve your website’s ranking in search engine results pages. Website speed has become very important these days. Which directly affects the ranking of the website.
Submitting Sitemap:
Sitemap is like a map of the website. Where there are files of all our website data, there is a roadmap, with the help of this Google’s crawler easily crawls and indexes the website.
Robots.txt File:
By creating a Robots.txt file, we tell the search engine which pages of our website to crawl and which not to.
Canonical Issue or Canonicalization:
Canonical Issue is created due to URLs in the website, which is very important to fix.
Fixing Broken Links:
Many times broken links are created in the website, due to which whenever someone clicks on that link, he gets to see the error of 404 or Page Not Found. So this also has to be fixed.
There are many other factors of broken links.
So these were some factors with which we worked on the Technical SEO of the website.
By this time you must have understood what is SEO and what is On-Page SEO, Off-Page SEO, and Technical SEO. Now we will see in a short summary what is SEO and why it is done.
Short Summary Of SEO:
SEO is one of the ways to improve your website ranking in search engines. Its main purpose is to identify the website in the first position on the homepage.
SEO is of three types which have many factors. We work on those factors by which our website is properly optimized according to the search engine and the ranking of the website increases in the search result.
So this was an analysis in which we learned SEO Kya Hai (What is SEO), how many methods are there, and why SEO is done.
Important Terms Related to SEO:
SERP (Search Engine Result Page): The full form of SERP is Search Engine Result Page. Now if you are wondering what is this Search Engine, then let me tell you, Search Engine is actually a software, in simple language Google is also a search engine. So to understand, you can understand Search Engine as Google. Now we understand SERP. Actually whenever you search something on Google, then many results appear in front of you through websites. So it is called the first page of Google. And when you look below, you will see 1,2,3,4,5 like this. That is Google’s Page 1, Page 2. This is called the result page of the search engine. Where search engines like Google show their results.
Keywords: Keyword is a search term. Whatever you type and search in Google is called Keywords. In simple language, whatever you type and search in Google, whatever you type and search is Keywords.
Organic: All the methods of marketing for free are called Organic Marketing and SEO is also a free method. There is no Ad Campaign or Paid Promotion in it.
Inorganic: This is a method of marketing in which money is spent and Paid Promotion and Campaign are included.
Ranking Factors: Google has many factors to rank any website, there are many parameters that are called Ranking Factors. We will understand them in a better way further in this article.
Conclusion:
In this article, I have told you what is SEO and why do SEO. All these things have been told in detail. And we also learned how many types of SEO are there. And what are the SEO techniques? If you want a Complete SEO Tutorial then you can join techblogwala Community. If you want to ask any question related to this article, or if you have any doubt, then definitely ask by commenting and sharing your opinion in the comment box. Now we will see the answers to some such SEO-related questions that are often asked.
Frequently Asked Questions (FAQ’s):
So let’s know the answers to some questions related to SEO which are asked most often.
What is Local SEO?
We have learnt what is SEO, now we learn what is local SEO. When you target the local audience, we have to optimize it properly. You must understand Local and SEO to some extent from the name itself, meaning when we do SEO to target the local audience, it is Local SEO.
You must have seen that when we search for anything by typing “Near Me”, Google also shows a map of many places in the search result. In which some places come above and some below. So showing your places and shops above in that list is a part of Local SEO.
What does SEO mean and what is its use?
We learnt about what is SEO very well, now we learn what does SEO mean and what is its use. SEO (Search Engine Optimization) – Through the SEO process, we optimize the website with many SEO factors and work on SEO activities. This improves the website’s ranking in search engine results pages (SERPs).
Does Search Engine Optimization mean Digital Marketing?
Search Engine Optimization does not mean Digital Marketing. SEO is a way of doing marketing in a digital way. Many things come in Digital Marketing like SEO, SEM, App Marketing, Email Marketing, Social Media Marketing, and many more. SEO is a module of Digital Marketing.
Is it necessary to know coding to learn SEO?
No! There is no need for any kind of coding knowledge to learn SEO. If you are a coding expert
Even if you don’t know anything, you can still learn SEO easily.
What is the difference between SEO and Internet marketing?
Internet Marketing is a method of marketing in which digital platforms are used. Now there are many digital platforms like Social Media, Websites, Gmail, and many more, so if we do marketing in any of these then it is Internet Marketing but SEO is a part of Internet Marketing. Apart from SEO, there are many other methods of Internet Marketing.
What is the difference between SEO and SEM?
SEO is an organic or free method by which the ranking of the website is improved in the search results. But SEM (Search Engine Marketing) is a paid and inorganic method in which by investing money, ad campaigns are run and the website is shown on top in the search results.
Does SEO always keep changing?
Yes! SEO is such a field where some update keeps coming from time to time. Which affects the ranking of the website. Sometimes some new technique comes into the market. Sometimes Google launches its algorithms due to which we have to change the way we do SEO. That is why an SEO person should always stay connected with all these updates. And should pay attention to them.
What is the use of SEO?
We learnt what is SEO now we learn what is the use of SEO. SEO is an organic method by which the website is optimized and this increases the ranking of the website in the search engine result page (SER).
What are the main stages of the SEO process? Explain technical SEO on-site and off-site.
The main objective of the SEO process is to rank the website on the first page of Google and bring maximum organic traffic to your website.
Technical SEO and off-site SEO, both are types of SEO in which the website is optimized through different factors.
What is mobile SEO?
We learnt What is SEO now we know about mobile SEO. Mobile SEO is a technique in which we make our blog mobile-friendly and optimize it so that it can rank at the top of Google in mobile. As you know, most people today use mobile to search for anything on Google, that is why we optimize our blog well so that whenever someone searches on mobile, our website comes on top.
What should I learn to become an SEO expert?
We learnt what is SEO, now we learn to become an SEO expert. There are many techniques of SEO like On-Page SEO, OFF Page SEO, Technical SEO and after this, there are many more advanced techniques and SEO tools. You will have to learn all these things if you want to become an SEO expert, and at the same time SEO keeps getting updated from time to time, so you should also keep this in mind. It takes time to become an SEO Expert, as you work your experience will increase and you will become an expert.
Why use SEO tools?
We have learnt what is SEO, now we learn why use SEO tools. There are many tools for doing SEO and for its research like SEMRush, Ahref, Ubersuggest, and many more. You can understand them easily, and for this, you get many video tutorials.
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