Landing Pages vs Websites: Which is Best for Your Business?
There is no difference between a Landing Page and a Website – Do you also believe so?
If yes, then let us tell you that this is a misconception.
If you think that the purpose of both is the same, then stay in this blog till the end, because we are going to present some interesting facts in front of you that will tell you what is the difference between the landing page and the website.
And, if you want to understand the meaning of a landing page in detail, then do not forget to read our blog – Landing Pages.
So without any delay, let’s start today’s Landing Pages Vs Website Guide and understand the difference between Landing Page and Website.
If you want to know about What Are The Essential Elements Of A Good Website Design?
What Is A Website:
A website is a collection of different web pages which are made for different objectives.
These objectives can be anything such as generating traffic, generating leads, selling your products, blogging, informing about your services, and making new clients, etc.
A professional website has a home page, product & service pages, a contact us page, a privacy policy, and many other important pages.
If one page of the website is giving information about the product or service, then the other page is encouraging visitors to buy the product or book an appointment.
The collection of all these pages forms your website, representing your business and showing your online presence.
All these pages have proper navigation, menus, and links so that visitors can easily be redirected from one page to another.
In this way, the website becomes an important part of your online marketing strategies which you cannot ignore.
What Is A Landing Page:
Landing Page is a standalone page that is created to achieve a single goal.
This goal can be anything like getting the contact details of the visitors (lead generation), selling them your products or services, getting them to sign up for the newsletter, offering a free trial of the product, etc.
Unlike a website, there are very few distractions on a landing page, i.e., the page does not have the address of the business, no contact details, no navigation, and no links to different pages.
The page only contains information related to the product or service, customer testimonials, some media files, and a call to action.
This way the attention of the visitors is not diverted and the chances of getting more clicks on the CTA increases.
Therefore, businesses design as many landing pages as possible to generate effective leads for themselves.
A study done by HubSpot also shows that when companies increase the number of their landing pages, there is a 55% increase in leads.
Hope you have understood the meaning of Website and Landing Page.
Let us now move ahead in this blog of Landing Pages vs. websites and understand when both should be used or When To Use Landing Pages And Websites.
When do we use Landing Pages?
Just as there is some purpose behind doing any work, similarly there are some purposes behind using Landing Pages.
Landing Pages are often used when,
You are running PPC ad campaigns – When you advertise your product or service on platforms like Google, YouTube, Facebook & Instagram, you design landing pages to give information to your targeted customers.
You want to launch new products or services – At the time of launching a new product or service, you use landing pages to convey information to your existing customers and leads.
You want to generate leads – Landing pages are used a lot to generate leads.
Because of being focused on a single goal, all the visitors who land on the page get almost all the information on a single page and it becomes easy to make a decision.
For this, you put an Optin Form on your landing page and ask the visitors to input their name, email, and phone number.
But, no visitor gives his details just like that, you have to give him some incentive, in which you can give a Free Webinar Invitation, E-book, Free Trial, Event Ticket, etc.
If you want to give any special offer or discount on your products or services – Sometimes some businesses give special offers or discounts on some special days of the year, which are valid only for a short time.
Here they try to make maximum sales within the offer period. In such a situation, the easiest & fastest way is to convert visitors into customers by designing a landing page.
After understanding the use of landing pages, let us now understand when we should use a website. After this, we will understand the difference between landing pages and websites in more detail.
When do we use a website?
As we have understood above, a website is a collection of multiple pages in which each page has a different objective.
Therefore, it is an important asset for almost every online business which keeps marketing the business for years.
When it comes to the use of a website, we can use it in these situations:
Creating an online presence for the business – In today’s time when people of every age know how to use a smartphone and the internet, it has become necessary for a business to create its online presence to reach its target audience.
Therefore, today apart from a website, there is hardly any other tool or platform that can fulfill this purpose.
Selling physical or digital products – When you want to break the location barrier and deliver your products to thousands and millions of people, then you need an e-commerce website.
This is your dedicated business which is impossible to make profitable without a website.
When you want to run a Service Based Business – In Service Based Business, you want to provide your services not only in your local area but also in other cities and countries, for which you need a dedicated website.
To convert new visitors into clients, you provide information about your services, give testimonials of your existing clients, mention your contact details, and provide all the information that makes the visitor eager to enquire about your services.
All these things cannot be possible on a single webpage, so here you need a website.
When you want to earn money only from blogging – It is difficult to imagine blogging without a website. Publishing blogs on the website and doing SEO brings targeted traffic, after which you monetize the website with Google AdSense.
Apart from all this, you also need a website when you want to tell your brand story, book online appointments, or buy and sell business on the website.
I hope you have understood all these use cases of the website and are curious to know the difference between Landing Pages and Web Pages.
So let’s understand through Tabular Form What is The Difference Between Landing Page And Website Or Homepage.
What is the difference between a landing page and a website?
So far we have understood that Landing Page & Website are two different things whose purpose is also different. But, what are the common differences between these two that make them unique?
Let us understand these differences from the Comparison of Landing Pages Vs Website.
1. It is a single yet powerful page whose main purpose is to capture leads or drive sales.
A website is made up of a combination of various pages whose purpose is to deliver business information to its target audience.
2. There is no navigation bar on the landing pages, which does not distract the visitors and there are more chances of them filling the lead form or buying the product.
The website has different menus, each linking to a different page. This allows the visitor to visit different pages and get complete information about the product or service.
3. Call to action is placed at different places on the landing page to get a higher conversion rate.
There are different types of CTAs on the website and it depends on the visitor which CTA he clicks on.
4. The Landing Page is always made appealing so that visitors click on the CTA and the main purpose of creating a Landing Page is accomplished.
Websites are often created to overview the business and provide detailed information about products or services.
5. Many times a Thank You Page is also attached to the Landing Page, to reach it the visitor has to provide his details or has to buy a product.
There is more than one web page on the website and different information is given on all of them.
6. The landing page usually gets traffic due to paid ads.
There are various sources of traffic coming to the homepage.
We are sure that with these 6 points, you must have understood the Difference Between Landing Pages And Websites.
So let’s move ahead in this Landing Pages vs. website blog and try to know the answers to some common questions.
FAQs About Landing Page Vs Web Page:
After understanding the difference between Landing Pages vs. Web pages, some common questions often come to people’s minds, some of which we have tried to answer here.
Question-1. Can we use the Landing Page as a website?
Ans. The purpose of creating Landing Pages and web pages is different, but if there are not many products or services, then you can give the Landing Page the form of a simple website.
But, keep in mind that you will not get as many conversions from this, because a proper website provides detailed information to the users, which is not possible in one page.
Question-2. Tell us how to create a free landing page.
Ans. Creating a free landing page has become quite easy today, for which you can use free platforms like Canva, Elementor, and Google Sites.
However, if you want to create a best-performing landing page in less time then you can use prebuilt landing page templates which you get in paid landing page tools.
Question-3. Do we need both a web page and a landing page for lead generation?
Ans. Apart from the website, landing pages are often used for lead generation which requires paid traffic.
But, webpages can also be used for lead generation where you can put an Optin Form on your product or service page and collect details of visitors by offering some incentive (viz. E-book, free webinar, discount coupon).
Mostly organic or free traffic comes here for which the website has to be optimized for search engines.
Question-4. What are the types of landing pages?
Ans. Usually, two types of landing pages are used more whose names are Lead Capture Landing Page and Click Through Landing Page.
Conclusion:
Landing Pages Vs Website is a topic that confuses many people.
It is often thought that Landing pages and Website Pages are the same, but this misconception often leads to low conversion rates and the business is not able to become profitable.
Landing Pages are often created to collect sales or leads information while the website is designed to give deep information about a business or to sell products.
Apart from this Common Landing Page And Website Difference, many other differences make these two different.
We learned all these differences in today’s blog – Landing Pages Vs Website and answered some common Landing Pages Vs Web Pages FAQs.
Hope you liked this blog and the confusion between the two must have been cleared.
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