7-Step Mobile SEO Optimization Guide for 2025
Introduction:
You must have read that with the increase in internet access, the number of mobile users has increased many times as compared to computer users.
Do you know that about 64% of organic web traffic on Google comes from mobiles?
Not only this, about 57% of the world’s organic views also come through mobiles.
In such a situation, if you do not optimize your website for mobile, you may lose leads and conversions.
Along with this, your website reach also does not increase and you are also not able to rank well on search engines.
Now even Google has started giving more importance to mobile SEO in some of its previous algorithm updates.
Nowadays, such websites are getting ranked quickly which are mobile optimized, and are following all the rules of search engine optimization.
In such a situation, it is very important to understand Mobile SEO. In today’s blog, we are going to tell you about Mobile SEO.
So let’s start today’s blog post in which I have shared great information, so you must read it till the end so that you too can benefit from this valuable content.
Want to know:
“Off-Page SEO for Beginners: A Complete Guide.”
“What is On-Page SEO and How to do it? – Stepwise Guide.”
What Is Mobile SEO?
Mobile SEO means Mobile Search Engine Optimization.
It is a practice under which you optimize the content of your website for mobile users so that mobile traffic can also come to the website easily.
A mobile-optimized website is always in the eyes of the search engine and it also ranks faster than other websites.
This gives many benefits to mobile users, such as:
The website loads fast.
Users can quickly and easily access the information they require.
The website bounce rate decreases.
It becomes very easy for users to navigate.
The chances of liking, sharing, and commenting on the content also increase.
Apart from this, a mobile-optimized website has many other benefits (Mobile SEO Benefits). Let us discuss them in detail.
Importance of Mobile SEO
Mobile SEO is not limited to increasing traffic and ranking; by implementing it, your website will be optimized for both search engines and users.
Your mobile-optimized website gives you the following benefits:
User Experience Gets Better
User experience improves only when users can navigate the website properly.
You would not want them to have trouble accessing their needful information, and have to zoom in on the content again and again, be unable to click on buttons easily, or the web page load slowly.
All these hurt the user experience of your website and users start visiting the website very rarely.
When there are fewer visitors, the value of the website in the eyes of the search engine will also start decreasing and your ranked website will gradually start de-ranking.
By optimizing for mobile and making necessary changes, users start staying on your website more, they start liking your layout, content, and fast loading speed.
This also sends a positive signal to the search engine and in this way, your authority also starts increasing gradually.
In this way, you can increase your revenue by providing a good experience to the readers.
Mobile Searches are on the Rise
As we saw above, 64% of organic traffic on the website is coming from mobile, which means that more and more people are using handy devices like mobile to search online.
In such a situation, it is very important to have a mobile-optimized website to make the brand reach mobile users and make it discoverable.
Nowadays people are short of time, so they want to finish all their work quickly and want to do all their work through mobile only.
ThinkWithGoogle found in a study that about 40% of consumers complete their shopping journey through mobile only.
Along with this, they also saw that just one second of load time delay can have a 20% impact on conversion.
So you cannot underestimate it. You have to give a better experience to your audience and for that you have to work more on mobile SEO.
Mobile Search Makes It Easier to Drive Sales
A mobile-optimized website can help you a lot in achieving your sales objective.
Once the website is optimized, any visitor who visits your optimized website through their mobile, there is a possibility that they will leave after giving their contact details.
They will also click on your call to action, fill out a form, or leave by giving their phone number and email ID.
In this way, your leads will keep increasing and it will also become easier for you to convert them into customers by nurturing them.
Nowadays, not everyone has a laptop or computer, but they have a mobile, which can be easily used anywhere and at any time.
In such a situation, if you have a well-optimized e-commerce website which is also ranked in SERP, then you will start getting organic traffic and your revenue will also start increasing.
The website gets optimized for voice search
Voice search is slowly gaining momentum and is also in trend. Through this feature, people are getting online information by speaking instead of typing.
You might have noticed that voice search tools like “Siri” and “Ok Google” have started spreading rapidly in the market.
Through these tools, you can do an online search in just a few seconds.
So when your website is also optimized for voice search and is ranking in SERP, then the chances of getting traffic on it will also increase significantly.
According to a report by ThinkWithGoogle, people who use voice commands for online searches want brands to keep giving them information about deals, sales, and promotions.
On the other hand, Clutch found in its study that most people use smartphones for voice assistants.
Both these examples show that a mobile-optimized website is always going to benefit from the voice command feature. Voice search is slowly gaining momentum and is also in trend. Through this feature, people are getting online information by speaking instead of typing.
You might have noticed that voice search tools like “Siri” and “Ok Google” have started spreading rapidly in the market.
Through these tools, you can do an online search in just a few seconds.
So when your website is also optimized for voice search and is ranking in SERP, then the chances of getting traffic on it will also increase significantly.
According to a report by ThinkWithGoogle, people who use voice commands for online searches want brands to keep giving them information about deals, sales, and promotions.
On the other hand, Clutch found in its study that most people use smartphones for voice assistants.
Both these examples show that a mobile-optimized website is always going to benefit from the voice command feature.
Google has also started updating its algorithms
Now as the number of mobile users has increased, search engines like Google have also released many updates to make websites mobile user friendly.
This series of updates started in the year 2013 and is still continuing. Initially, Google included Faulty Redirects & Smartphone Only Errors in its Mobile Friendly Guidelines, due to which many websites got deranked in just a few days.
Gradually, it started labeling mobile-friendly websites and also released a Mobile Friendly Testing Tool to check mobile friendliness.
The very next moment, Google also released a new update for website loading speed on mobile.
This way, Google also kept working on its guidelines and working pattern and today a website which is not mobile friendly or whose mobile SEO has not been done properly is very less likely to rank in SERP.
So these were some mobile SEO benefits. After knowing these, let us now tell you how to do Mobile SEO.
How To Perform Mobile Search Engine Optimization?
Are you ready to make your website mobile-optimized?
So let’s know in detail about those 7 steps with the help of which you can convert a normal website into a mobile-optimized website.
Test your Website with a Mobile-Friendly Tool
Before making your website smartphone-friendly, it is very important to check where your website stands right now.
Is it mobile-friendly or not?
If not, in which areas does it need improvements?
To check this, you can open your website on different devices and check the factors like content, design, readability, etc.
Apart from this, you can also adopt another method under which you can use Google’s free testing tool.
Here you just need to enter your website URL and in just a few seconds, you get the report of your website.
If the website is mobile friendly, then this tool will tell you through green signal and if it is not mobile friendly, then it will tell you where we need to make improvements.
Improve your website speed
The less you keep your website load time, the better it is.
Ever since Google has added Site Speed to the list of Website Ranking Factors, many slow loading websites have been deranked.
One of the main reasons for this is the increase in bounce rate.
Bounce rate is a factor that tells how long a visitor is staying on your website.
Always try to reduce the bounce rate of your website so that it can improve the user experience and your website can come in the eyes of Google.
As soon as the load time increases from 1 – 10 seconds, the bounce rate can increase by about 123%.
You can use ThinkWithGoogle’s free tool to check your website speed.
At the same time, with Page Speed Insights, you can estimate whether your web pages are loading fast on all devices or not.
But here a major question arises
How To Improve Website Page Speed
For this, some things have to be taken special care of, which are as follows:
Reduce the size of images by compressing them: Large images are one of the main reasons for the slow loading time of the website. Compressing images does not affect their quality much, rather they occupy less website space.
You can also use online free tools to compress.
Remove unnecessary plugins: The more plugins there are, the more resources they will need to load.
You can increase the site load speed by deleting or deactivating the plugins that you do not use.
Use Content Delivery Networks (CDN): CDN is a network of remote servers which is spread across different countries of the world.
Every server has a copy of your website which the visitors of that country can access and visit the website.
By doing this, the speed of your website remains the same in every geographical location.
Implement caching: By implementing caching, the cache files of your website are downloaded to the device of your visitors. Now if that visitor visits the website again, the page opens very fast.
This helps a lot in improving the user experience.
Optimize CSS, HTML, and JavaScript files: These files are the backend of your website, which are very important to optimize.
With their help, you can remove unnecessary white space, formatting, and code and make the web page light.
Make Your Website Layout Mobile Responsive
By creating a responsive website, it will look different in different devices and its elements will adjust based on the screen of those different devices.
To make it responsive, you will also have to scale your images according to mobile users.
You will have to use a better navigation menu, remove pop-ups from the screen, and also reduce the text size.
Apart from this, you will also need to select a responsive theme which is light & optimized and does not affect your website performance.
Once you install the responsive theme, you have to see how it looks on different devices.
Choose a Reliable Hosting Provider
You should choose a reliable web hosting, choosing a reliable web hosting is very responsible for enhancing the performance of any website.
If you choose a hosting that does not provide speed and resources, then you may face big difficulties in ranking your website.
Your hosting will not be able to handle traffic and will keep going down again and again. This will have a very bad effect on the user experience.
Therefore, you will have to choose a plan that can guarantee high performance and minimal downtime continuously.
In such a situation, you can take Blue Host hosting which enhances the performance of your website and also handles traffic easily.
Optimize website content for mobile
With the expansion of mobile phones, most people now use mobiles for their daily internet use.
It is always easy to carry it and answers to your questions can be found anywhere and anytime through online search.
Now if you want visitors to spend more time on your site, then you have to optimize the website content for mobile.
For this, you have to make navigation easy, make paragraphs and sentences crisp, break the content into small sections and write it, also pay attention to text styling, font size and color.
Enable Accelerated Mobile Pages (AMP)
If AMP is understood in simple words, then it can be said that it is a method in which your website pages are converted into mobile friendly version.
In this, the content is converted into crisp form and unnecessary media files are removed.
Whenever a visitor accesses your website from his mobile, he is shown the AMP version page only.
If you want to create AMP pages, then you can install AMP For WordPress Plugin.
Optimize web content for local search
Along with having a mobile optimized website, you also have to pay a lot of attention to local search.
Nowadays people are mostly using the phrase “Near Me” through their mobile, so while doing mobile SEO, do not forget to implement this phrase or keyword in your content.
According to a study by ThinkWithGoogle, “Near Me” queries (e.g. Where Can I Buy Purse Near Me, Best Shops to Buy Men’s Shirts Near Me, etc.) have seen a growth of about 500% in just two years.
Therefore, by optimizing your website according to local SEO, you can gain customers around you.
For this, you have to do a listing on Google My Business and fill in the details like your Business Name, Address, Contact Details, Website, Category etc.
Let us now see what kind of mistakes people make while optimizing the website for mobile.
Mistakes To Avoid While Doing Mobile SEO
People have started understanding Search Engine Optimization now. But, Mobile SEO is still an issue for many people.
In such a situation, it is also justified to have Mobile SEO Mistakes. Let’s talk about some such mistakes which are very important to avoid.
Blocking Java, CSS, and Image File: Many times, developers block the Java, CSS, and Image File of your website which is against Google’s guidelines.
Google itself has said that blocking these files causes a lot of problems in Crawling & Indexing which hurts the ranking of your website.
To avoid this, you have to analyze your Robots.txt file and do a Mobile Friendly Test so that you can see whether the website is mobile-friendly or not.
Not using Responsive Website Design: We have already discussed making the website responsive above. Ignoring this can deprive you of your leads who use different devices.
According to a report by Statista, Mobile Ad Spend has now almost reached the level of Desktop Ad Spend.
This is happening because the number of mobile users is increasing rapidly and brands have also realized that targeting them can prove to be a profitable option for them.
Where will you take the leads after running an ad? To the landing page, which will be on your website! If your website is responsive, then the engagement on it will also be good.
Keeping Call To Action Buttons Small: Smaller Call To Action Buttons can hinder your lead conversion process.
So keep them in the proper size, font, and color scheme as much as possible so that visitors can see them well.
While designing the buttons, see how they will look on a 5–6-inch smartphone screen.
Not paying attention to fonts: Many times, people do not pay attention to the font size of their headings, subheadings, and paragraphs, due to which the entire content looks like a mixed content.
In such a situation, users have a lot of trouble finding the information they need and gradually your bounce rate also starts increasing.
Google recommends that during mobile SEO, do not keep your font size less than 12x so that the reader does not have to zoom to read it.
Not using optimized menu items: Many times, it has been seen that many categories are mentioned on the top menu of the website.
In such a situation, the user has trouble navigating the information and may also click on the wrong link.
So many categories occupy a lot of space on the mobile screen and the user is not able to see the proper content.
This becomes a distraction for the user and it affects the user experience. Therefore, it is very important to use optimized menu items.
Not monitoring 404 Error: You must have observed “404 Error Page Not Found” texts at some time or other. This 404 error is shown when you design the mobile version of your website.
That page is showing on the desktop version of your website but shows a 404 error on the mobile version.
To avoid this, you can use Broken Link Checker, which will tell you whether the link is still redirecting or is broken.
Apart from this, you will also have to keep an eye on your Google Webmaster Tool, where Google Crawlers will help you get rid of such problems.
Not considering Accelerated Mobile Page (AMP): We have understood AMP in detail in this blog above. Accelerated mobile pages have higher loading speed and hence the tendency to rank is also higher.
If a user wants to gain information quickly, then AMP can prove to be the best platform for them.
Frequently Asked Questions (FAQs)
1. Why is mobile SEO important for my website?
Answer:
Mobile SEO is crucial because Google uses mobile-first indexing, meaning it ranks websites based on their mobile versions. Optimizing for mobile ensures better visibility, faster load times, and a better user experience, ultimately improving your search rankings.
2. What is mobile-first indexing?
Answer:
Mobile-first indexing means that Google primarily uses the mobile version of your website to determine your search rankings. If your website isn’t optimized for mobile, it could negatively impact your SEO performance.
3. How can I improve my website’s mobile speed?
Answer:
To improve mobile speed, optimize images, enable browser caching, and minimize JavaScript and CSS files. Tools like Google PageSpeed Insights and GTmetrix can help identify areas to enhance your site’s mobile performance.
4. What is a responsive web design, and why is it important for mobile SEO?
Answer:
Responsive web design ensures your website adapts to different screen sizes, providing an optimal viewing experience across devices. This is essential for mobile SEO because Google prefers responsive websites for better mobile user experiences.
5. How do I test if my website is mobile-friendly?
Answer:
You can use Google’s mobile-friendly testing tool to see if your website is optimized for your mobile device. It will show you whether your website meets the standards of mobile users and suggest better mobile SEO improvements.
Conclusion
It is a little easier to optimize the desktop or computer version of the website for search engines, but when it comes to the mobile version of the website, mobile SEO is required to optimize it.
With the increasing reach of mobile devices, brands have now started to adapt their website to mobile users.
A mobile-optimized website provides a great user experience to the users and helps in lead to customer conversion.
To perform mobile search engine optimization, you have to follow some important steps, which I have explained in detail in this blog.