What is Google AdSense & How to Earn Money Online?
Introduction
Let’s take a trip down memory lane. Do you all remember the days when ads were only on TV screens, billboards, and newspapers? But in the age of the internet, you now see ads on almost every website you visit. That’s the magic of digital marketing. Brands realized that when people are spending more time online, why not show ads where people are already paying attention?
The king of search engines, Google, introduced Google AdSense in 2003 so that even ordinary website owners could make money. It was a great idea and it worked out well for both advertisers and publishers. By connecting advertisers who want exposure with website owners who have traffic, both parties benefit. The advertiser gets potential customers, and the publisher (which could be you) gets paid for hosting the ad.
Google AdSense changed the way we make money from websites. You no longer have to rely solely on product sales or subscriptions. AdSense makes it easy to monetize your content without the need for a sales pitch – just publish useful articles or entertaining videos, and Google takes care of the rest. Ads are placed automatically, and every time a visitor clicks on them, money is credited to your account.
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Google AdSense
In today’s rising inflation, earning passive income is as important as earning active income.
Although passive income can be earned through many methods like insurance, real estate, stocks, bonds, book publishing, etc., apart from these, there is another popular method that is becoming quite popular in today’s digital age.
The name of this method is Google AdSense.
You must have heard its name many times and must have seen people claiming that they earned $1000, $2000, $3000, etc. from Google AdSense.
After all, what is such a powerful platform, Google AdSense?
Google AdSense is an advertising platform with the help of which advertisers place their ads on various websites, and the websites or YouTube channels on which their ads are shown are paid by Google for giving space for advertisement, which can range from $1 to $1000.
What is Google AdSense?
Google AdSense is a part of Google’s Ad Network. Through this, Business Owners or Advertisers promote their business with the help of Display, Shopping, Video, and Text Ads, and in return, the websites or YouTube channels on which their ads are displayed are paid out by Google for placing ads.
Basically, business owners pay Google to run ads, which is also called Pay Per Click (PPC) Advertisement, and Google pays some percentage of it to the Website or YouTube Channel Owner.
Google is considered to be the most popular advertising platform. a report by Statista says that in the year 2022, advertisers paid $224 billion to Google.
Let us now understand how Google AdSense works or what its working process is.
How Google AdSense Works?
Advertisers and Publishers, these two people play a very important role in the working of Google AdSense.
Advertisers – Companies or people who want to promote their products or services and choose publishers for that.
Publishers of platforms that provide advertisers with space will publish ads on their websites, YouTube channels, and applications. If you have a website and you are also applying for Google AdSense, then you will also be called a publisher.
Now, let us understand the way these two work so that you understand how Google AdSense works.
How do advertisers and publishers work?
When advertisers have to promote their products or services, they come to Google and run paid ad campaigns in which ads like display, text, image, video, etc., are selected. These advertisers target certain keywords while setting up their ad campaign, which means that their ads should be shown only to people who are specifically searching those keywords or queries on Google.
Now, based on these target keywords, Google selects only those websites and YouTube channels on which content related to these keywords is being created.
For example, if Samsung Company (advertiser) advertises a newly launched smartphone, then Google will select only those websites, applications, or videos that talk about electronic gadgets like mobile phones, tablets, and laptops.
Now, since the website owner provides space to Google to display ads on his website, Google also pays him some money in return.
Google gives 68% of the money it takes from its advertisers to the publisher and keeps the rest for itself.
When you give space on your website or YouTube channel for ad placement, then your AdSense earning starts from there, which depends on many factors, such as – No. Of Impressions, Traffic, Clicks, Views, your niche, etc.
I hope you have understood how Google AdSense works.
After understanding what Google AdSense is and how it works, let us see how to create a Google AdSense account and how to get started with Google AdSense.
How to Get Started with Google AdSense?
To start your journey of earning money from Google AdSense, you have to create your account and get approval.
Let us understand in 4 steps how you can start this journey with Google AdSense.
1. Create Your Google AdSense Account
- To create an AdSense account, go to Google AdSense and register.
- After this, you have to enter the URL of your website on which you want to put ads.
- Please fill in other details such as your name, address, time zone, e-mail-id, etc.
- This way, your Google AdSense Account will be created. But keep in mind that right now, only your Google AdSense Account has been created and not approved. You may have to wait from 1 to 14 days for approval.
2. Set up Payment Information
Now you have to set up your payment system so that your AdSense payment can come to your bank.
For this, go to the Payment Tab of your Google AdSense Dashboard and update your bank information.
Along with this, fill out your payment profile so that Google can verify your information and tax details.
3. Connect Your Website to Google AdSense
After adding the payment information, you have to connect your website with AdSense.
For this, Google gives you a code through which ads are shown on your website.
To add the code, first, go to Google Dashboard, click on Sites, and enter your domain. After this, you will be given a custom code that you have to put in the backend of your website.
After connecting the site by embedding the code, you have to wait for 1 to 14 days for AdSense approval. However, during this waiting period, you can also work on the next step, which is selecting Ad Type & Ad Placement.
4. Choose Ad Formats & Placements
This is your final step, in which you have to select Ad Format and Ad Placement.
You can select Include In-Page (Within Main Body), Anchor (Edge Of The Screen), and Vignette (Full Screen) Formats.
After this, you get two options for Ad Placement – Google Auto Ad Placement and Manual Ad Placement
Google Auto Ad Placement: In Auto Ads, Google itself finds placement on your site where more clicks are expected.
Here, you just have to enter a code, and Google automatically decides which type of ad is to be shown at which place on the website.
To generate it, you have to go to your Google AdSense Account, click on the Ads tab, and generate the Auto Ad Code. You will need to go to the backend of your WordPress website and insert this code into your header.php file.
Manual Ad Placement: Manual Ad means that you can place an ad anywhere on the website by selecting the ad type as per your understanding.
For this, first, go to the Ad Menu, click on Buy Ad Unit in the Overview Section, and go to Create New Ad.
Now you have to select the ad type, which is – Display, In-feed, In-article Ads
After all, you need to name your ad units and choose the ad size. Keep your ad responsive and click on the Create button.
Now, Google AdSense will generate a code in front of you, which you have to add to the backend of your WordPress website.
How to get Google AdSense approval?
Follow these points to get Google AdSense approval.
Create quality content
Create content that provides some value to your audience, helps them, and is original and well-researched.
Also, keep in mind that you should not deviate from the niche in which you are producing content. Because if you start creating content on many niches simultaneously, it will take time to build your authority, and ranking on Google will also take some extra time.
Publish at least 10 – 15 blogs
Today, uploading 2 – 4 blogs does not get AdSense approval.
In 2 – 4 blogs, even Google does not know in which category you are creating content, or what your expertise is, and due to this, Google disapproves of your request due to insufficient content. Therefore, first, publish 10-15 blogs on your website and prepare it well. This will also make Google understand that new content is constantly being updated on your website, which can provide some value to the audience.
In such a situation, the chances of your AdSense getting approved increase significantly.
Submit a Sitemap
SiteMap is a collection of all websites for websites that you visit and crawl.
As you add new web pages to your website, you have to create a sitemap and submit it to Google Search Console. After submitting the sitemap, crawlers come to it and index your web pages.
Indexing increases the possibility of your AdSense approval.
Add Privacy Policy, Terms & Conditions, Contact Pages
These are all three important pages that must be on your website. How are you using the users’ data, what are your Terms & Conditions, and what is your contact information – all these things need to be given through these three pages.
To create a Privacy Policy Page, you can use the Privacy Policy Generators listed on Google.
Build your presence on social media accounts
Google also looks at your digital presence before giving AdSense approval. Your social media content, audience engagement, shares, online reviews, etc., are all in Google’s eyes.
Through this, Google tries to understand your authority, your name, trust, and credibility, and gives you approval if everything is right.
Apart from all these major points, there are some other points that tell how to get Google AdSense approval.
- Use a professional logo that will create your identity.
- Use a professional email.
- Use a better theme. In the beginning, you can use themes like Generate Press, Astra, and OceanWP.
I hope you have understood how to get Google AdSense approval.
How to get Google AdSense approval
To get approval for Google AdSense, please follow the points given below.
Create quality content
Create content that is original and well-researched, provides some value to your audience, and helps them.
Also, keep in mind that you should not deviate from the topic on which you are creating content. Because if you start creating content on many topics simultaneously, it will take time to build your authority, and ranking on Google will also take some extra time.
Publish at least 10 to 15 blogs
Nowadays, AdSense approval is not received on uploading 2 to 4 blogs.
In 2 to 4 blogs, even Google does not know in which category you are creating content, or what your expertise is, and due to this, Google rejects your request due to insufficient content.
So, first of all, publish 10 to 15 blogs on your website and prepare it well. This also makes Google understand that new content is constantly being updated on your website, which can provide some value to the audience.
In such a situation, your chances of getting AdSense approved increase significantly.
Submit a Sitemap
A sitemap is a collection of all the web pages of your website that Google’s crawlers visit and crawl the web pages.
As you add new web pages to your website, you have to create a sitemap and submit it to Google Search Console. After submitting the sitemap, crawlers come to it and index your web pages.
Indexing increases the possibility of your AdSense approval.
Build your presence on social media accounts
Google also looks at your digital presence before giving AdSense approval. Your social media content, audience engagement, shares, online reviews, etc., are all in Google’s eyes.
Through this, Google tries to understand your authority, your name, trust, and credibility, and gives you approval if everything is right.
Add Privacy Policy, Terms & Conditions, Contact Pages
These are all three important pages that must be on your website. How are you using the users’ data, what are your Terms & Conditions, and what is your contact information – all these things need to be given through these three pages.
To create a Privacy Policy Page, you can use the Privacy Policy Generators listed on Google.
Apart from all these major points, there are some other points that tell how to get Google AdSense approval.
Use a professional logo that will create your identity.
Use a professional email.
Use a better theme. You can use themes like Generate Press, Astra, and OceanWP in this article.
I hope you have understood how to get Google AdSense approval.
How to earn money from Google AdSense
There are two popular methods to earn money from Google AdSense – Google AdSense for Websites and Google AdSense for YouTube
Let us understand both the methods in detail.
Google AdSense Requirements for Website
- First of all, you have to make your website user-friendly so that users spend some time on it, get engaged, and have a positive experience.
- The most important thing in Google AdSense Requirements for Website is quality content and good traffic on your website. For this, you have to improve your content, target relevant keywords in it, and give a lot of value to your readers.
- Along with this, you have to do SEO of the website through which you can rank your website on Google and bring traffic. In this, On-Page, Off-Page, and Technical SEO have to be implemented.
- To increase traffic on the website, you also have to increase your online presence and distribute your content through social media, email marketing, WhatsApp marketing, etc. This is also called Content Marketing Strategy.
- Target High CPC (Cost Per Click), High Traffic, and Low Competition Keywords so that you get more money for Ad Clicks.
- Along with all these points, keep the ad placements correct so that the user does not have much trouble reading the content, and the ads do not create frustration.
AdSense Requirements for YouTube
Google AdSense is not limited to the website only; you can also earn money by getting it approved on your YouTube Channel.
For this, let’s understand Google AdSense Requirements for YouTube:
- First of all, your YouTube Channel must be connected with AdSense, for which you can start the process by going to the Monetization Section of your YouTube Studio.
- After this, it is necessary for you to be a part of the YouTube Partner Program (YPP).
- To be a part of YPP, these criteria must be fulfilled:
- 500 Subscribers on YouTube Channel
- 3 Videos Uploaded in the last three months
- 3000 Watch Hours in the last 12 months or 3 million Public Short Views in the last three months
- Along with this, you also have to take care of YouTube Channel Monetisation Policies.
In this way, you can create a new income source for yourself by following all these Google AdSense Criteria for YouTube.
Let us now know some great tips to earn good money from Google AdSense.
Some great tips to earn good money from Google AdSense
I have seen many times that people know what Google AdSense is and how it works, but are unable to earn good money from it or get AdSense suspended.
For this, I am giving some important Google AdSense Tips, by implementing which you can also earn good money from Google AdSense.
Tip #1: Follow Google AdSense Guidelines Strictly
Google AdSense Policies are very strict and accurate, with the help of which Google can detect any kind of suspicious activity on your website and can suspend your Google AdSense account.
You cannot post hate speech, cannot share information about fake products, cannot buy clicks or page views by paying money, cannot direct fake bot traffic to ad links, cannot publish copyrighted content, and cannot do many other things that are against Google AdSense Program Policies.
Tip #2: Do not click on the ads placed on your website yourself
After Google AdSense Pin Verification, when you get AdSense Approved, a new door to earn money opens. But in the greed of earning more money, people themselves start clicking on the ads published on their websites, and also ask their relatives to click on them.
This is a completely wrong strategy that Google catches very easily and bans AdSense. Therefore, it is better to avoid this practice.
Tip #3: Create the highest quality content and use SEO strategies from white hat SEO
High-quality content is content that provides value to your reader, increases their knowledge, entertains, and motivates them.
Therefore, while publishing your content, do deep content research and avoid any kind of copyrighted content.
Along with this, it is also important to have quality and relevant traffic on the website, for which you will have to do SEO of your website.
SEO is very important because it will help in ranking your website on Google, due to which interested visitors will visit the website, and your traffic, page views, impressions, clicks, etc., will increase.
Tip #4: Optimize the website for mobile users
Today, the number of smartphone users is increasing rapidly. According to Statista, the number of smartphone users will cross 4.7 billion in the year 2024.
Therefore, it is important to make the website mobile-friendly so that your traffic can increase and there is more engagement.
This increases the chances of clicking on the ads, and your revenue also starts increasing.
Tip #5: Test Ads Types & Placements
Many times, people think that by placing more ads, they will get more clicks and earn more dollars, but this does not happen.
By placing more ads, you reduce the value of your webpage where ads are seen instead of content. Therefore, it is important to understand the correct ad placement so that the user does not face any problems, and valid clicks also keep coming.
If you want, you can place your ads above the fold (meaning at the top of the web page), which does not look too clumsy, and your work also gets done.
Apart from this, keep testing the ad placement so that valid clicks also keep coming and the user experience does not get spoiled.
The AdSense Payment Process Explained
Payment Thresholds and Methods
Getting paid by AdSense is simple, but you must meet Google’s payment threshold, which is typically $100 USD. Once you exceed that threshold, Google processes your payment at the end of the month.
AdSense offers several payment methods depending on your country:
- Bank transfer (EFT)
- Check
- Wire transfer
- Western Union (in select countries)
Before you can receive a payment, you’ll need to verify your identity and address by inputting a PIN sent via postal mail. This will allow your account to be valid and your payment will be sent to the right person.
Payment Cycle and Timeline
Google AdSense follows a predictable payment schedule. If your balance crosses the $100 mark by the end of the month, payments are typically issued between the 21st and 26th of the following month.
For example, if you earned $150 in April, you’ll receive your payment between May 21 and May 26, provided you’ve set up your payment method and verified your details.
It’s important to be patient – your first payment may take a little while, but once the system is set up, it’s all on time.
Google AdSense Policy Updates
Staying Updated with Policy Changes
Google updates its AdSense policies regularly to maintain ad quality and prevent abuse. Staying informed is crucial if you want to avoid unpleasant surprises like account suspensions.
You can:
Subscribe to the AdSense official blog.
Monitor Google Search Central updates.
Join relevant forums or communities like Reddit’s r/AdSense.
Being proactive about policy updates keeps you compliant, and often opens doors to new features like updated ad formats or revenue boosters.
How to Avoid Account Suspension
To avoid scary accounts, emails were suspended and stuck to these principles.
Follow Google’s Webmaster Guidelines.
Don’t engage in shady practices like paid backlinks or click farming.
Regularly audit your site for user experience, ad placement, and policy violations.
Avoid using copyrighted or unlicensed media.
A suspended account not only freezes your income, but it can also destroy website calls. Prevention is always better than cure when it comes to AdSense.
Is AdSense Still Worth It in 2025?
Absolutely, but with a twist. AdSense is no longer a “get-rich-quick” scheme, if it ever was. In 2025, the competition will be stiffer, and Google’s policies will be stricter. However, for anyone willing to create genuine, helpful content and master SEO, AdSense still provides an excellent source of passive income.
The key to long-term success is to treat your site like a real business. Focus on building a loyal audience, optimizing for search engines, and continuously improving your content and user experience.
Combining AdSense with Other Income Streams
If you want to future-proof your online income, don’t put all your eggs in the AdSense basket. Diversifying your income stream can stabilize your revenue, even if one source dries up.
Consider adding:
- Affiliate marketing links for products.
- Sponsored posts and collaborations.
- Selling digital products like eBooks or courses.
- Membership subscriptions for exclusive content.
Think of AdSense as the base layer of your income cake — sweet on its own, but even better with toppings!
Frequently Asked Questions (FAQs)
1. How to apply for Google AdSense?
Ans. For this, you can visit Google AdSense and fill in the required details to open your AdSense account.
2. What is Google AdSense Pin Verification?
Ans. This is a process in which Google sends a code to your address, which takes two to four weeks. Google sends you this pin only when you have earned $10 in your AdSense account and it has to verify your address.
3. How to get Google AdSense Approval on Blogger? Do you get AdSense Approval on Blogger as well?
Ans. Yes, you get AdSense Approval on Blogger as well, just like you get on a WordPress website.
4. How much does Google AdSense pay?
Ans. AdSense pays based on the number of clicks and views on your ad, so there is no fixed criterion for this. Your AdSense revenue also depends on where your traffic is coming from, what your niche is, what your content type is, etc.
5. Are there Google AdSense Alternatives with the help of which we can earn money?
Ans. Yes, absolutely. If your website has good traffic, then you can use AdSense Alternatives. These include – PropellerAds, Media.net, Ezoic, Adsterra, etc.
Conclusion
Google AdSense is a very powerful way through which you can monetize your content and earn good money.
This is a passive income source that can earn you money even in times like COVID–19. All you need is to understand Google AdSense in Hindi well, work by understanding its policies, and focus on content creation.
In today’s blog, we have understood Google AdSense in detail and learned what Google AdSense is, how to earn money from Google AdSense, how to get its approval, etc.
If you also learn all this, then you can create an additional source of income for yourself.